A Buyer’s Guide to Shopping for a Marketing Automation Platform (MAP)
- Posted: 10th January 2018
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Successful organizations everywhere are making the move from homegrown or Email Service Provider (ESP) marketing solutions to marketing automation platforms (MAP). Deciding on the right MAP system takes a lot of consideration in terms of the cost of time, money and resources, not only to decide on the technology but more importantly, to implement it in a way that best serves the business in a scalable, cost-effective way.
Celerity has put together the Shopper’s Guide for searching for, vetting and deciding on the right MAP system.
Download the Guide below.