Conversations around marketing tend to be dominated by newer digital channels, but email marketing is still an integral part of the mix. A study by eMarketer found that email marketing has a median return on investment of 122 percent, compared to just 28 percent for social media marketing and 27 percent for direct mail marketing. However, marketers are finding that not all email marketing services providers have evolved to meet changing requirements. In addition, the EU GDPR introduces several regulatory hurdles for marketers around the collection, processing, and storage of prospect and customer information.
From a business perspective, deliverability is a clear concern. Many companies are using email marketing services but often either aren’t aware of its features or aren’t making the most of them. Finding the right software to make the most of your campaigns is a critical task.
Better email marketing services
At Celerity, we provide effective, bespoke email marketing services to businesses just like yours. Our approach is fully agnostic, meaning we can tailor each engagement to suit the specific requirements of you, your prospects, and your customers.
If you’re using an advanced piece of marketing software (such as Adobe Campaign), but have limited internal resources and capabilities, we can assume the operational burden – allowing you to focus on evolving your strategy to meet your business priorities. By contrast, if you have the internal skills needed to execute your broader email marketing strategy, we can help with smaller-scale, tactical engagements.
Whatever your requirements, we can help. Our email marketing services let you use data more effectively; you can make the most out of your technological resources and deepen your one-to-one customer communications. We don’t offer off-the-shelf services: it’s about your particular business, your particular needs, and deploying a particular solution to deliver your desired results.
At Celerity, we have the experience, expertise, and skill to develop and deploy bespoke, intelligent email marketing services to large enterprises across a number of markets.
Our reputation in the international data consultancy space is hard-won and well-earned: amongst other plaudits, we’ve won Marketing Week Data Storytelling Awards and been named in Econsultancy’s Top 100 Digital Agencies (and in the top ten technical agencies).
We maintain key partnerships with multinational technology providers such as Adobe and Salesforce – and have a deep understanding of each provider’s respective marketing cloud software: Adobe Marketing Cloud and Salesforce Marketing Cloud.
With full ISO 27001 accreditation, we comply with all relevant data protection legislation such as the GDPR and the UK Data Protection Act 1998.
Our email marketing services can help you reach your potential customers effectively, reliably, legally, and with better deliverability. Most importantly, we’ll ensure that when you do reach them, you’re providing messaging that’s relevant to their interests – and more likely to result in a purchase and eventually, an ongoing business relationship.