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Thoughts

• Market Snapshot – April 2022
• Adobe Campaign Cheat Sheet
• Solving Data Silos: Change the Way You Do Business
• Should You Be Looking at AMP Technology to Enhance Your Email Campaigns?
• Structuring Marketing Teams in 2022: Using an Agile Approach to Survive in Ever-Changing Market Conditions
• Customer Data Platforms (CDPs): Where Are They Headed Post-Pandemic?
• The Impact of Apple's New Privacy Policy
• New major version release of Adobe Campaign v8
• Paragon doubles down on digital with the launch of Paragon DCX
• Connecting the Customer Journey Online and Offline for Better Experience
• Marketing personalization & retargeting
• Turn Your Adobe Campaign Instance Into a Masterpiece
• Digital transformation post COVID-19
• Working from home: are you a Slacker?
• Marketing & COVID-19: guidance and advice for brands
• A look back at gaming in 2019, and how 2020 is shaping up
• 2020: The year ahead in CRM
• What is a data layer?
• Salesforce Pardot vs Marketing Cloud
• What is Adobe Sensei?
• Adobe Campaign Features
• Demystifying the Customer Data Platform (CDP)
• How Eaton Vance is optimising Adobe Campaign through upgrades and more...
• What is data standardization and why is it a must-have for any marketing strategy?
• Overcoming customer data fragmentation
• Four email preference center best practices
• Four tips for managing the big data supply chain
• How to health check your Salesforce Marketing Cloud yourself!
• Combining online and offline data for multichannel marketing
• Three ways to enhance CRM with Salesforce Marketing Cloud Einstein
• Weighting offers in Adobe Campaign: improve acquisition, retention and loyalty
• Celerity acquired by Paragon Group
• An overview of key Salesforce Marketing Cloud features
• What is identity resolution?
• CDP vs DMP - what are the key differences?
• How can Salesforce Marketing Cloud help achieve multichannel marketing?
• Automate to Survive: a Celerity and Adobe event
• Customer loyalty in marketing: how to use data to evolve your reward schemes
• How Skipton Building Society exceeded ROI projections by 250% with Adobe Campaign
• On demand webinar: Integrate to Automate - Adobe Campaign & Analytics
• Take Adobe Campaign to the Next Level
• What is a Tag Management System?
• What is a Customer Data Platform?
• Maximising Salesforce Marketing Cloud
• Building your Martech Stack: Best-in-Breed or Single Vendor?
• Artificial Intelligence: Beyond the Buzz
• Why Adobe Campaign?
• A Glimpse into the Future: How Natural Language Processing Will Change Marketing
• Marketing Management: A Decision Theory Approach
• Best Practices for Using Typology Rules in Adobe Campaign
• Preference Centers: Boost Retention and Increase Engagement
• Reduce Online Cart Abandonment
• Alleviate Pain Points by Prioritizing Your Marketing Campaigns
• Best Practices for Ensuring a Successful Email Experience
• The Magic Triangle: Embracing Data-Driven Insights to be a More Effective Marketer
• Five Key Take-Outs: Maximising ROI from Adobe Campaign
• E.N.A.B.L.E - The Framework for Implementation Success
• Leveraging Automation & Lead Scoring to Drive Your Organization’s Marketing and Sales ROI
• Four Reasons to Use the Adobe Content Management System
• The Six Pillars of a Successful Distributed Marketing Rollout
• Aligning Your Campaign Strategy with Your Buyer’s Journey
• Six Ways to Ensure your Adobe Campaign Instance Stays Manageable and Scalable
• A Buyer’s Guide to Shopping for a Marketing Automation Platform (MAP)
• The Power of Integrating your CRM with Adobe Campaign
• Case Study: Building a System to Drive Sales-Focused Marketing Efforts in the Financial Sector
• Key Takeaways from the Adobe Global Sales Kickoff 2017
• Top Five Tips for Maintaining Email Deliverability
• Questions You Must Ask Before Purchasing a Marketing Automation Solution
• How Integrating Adobe Campaign with Microsoft Dynamics will Boost Your Business
• 12 Ways to Ensure a Smooth Adobe Campaign Implementation
• William Hill backs Celerity for single customer voice play
• 5 Reasons a Co-Project Management Structure is Critical for Implementation Success
• How to maximise your regional and franchise marketing efforts
• Top 10 Questions: Integrating Adobe Campaign with CRM
• Celerity jumps up Econsultancy Top 100 Digital Agencies Report 2017
• What is the Adobe Experience Cloud?
• 8 Tips for Implementing a Distributed Marketing Strategy
• Adobe Marketing Cloud integrations: what you need to know
• Celerity Lead System Integration Consultant Selected to Participate in Inaugural Adobe Hackathon
• 3 Key Salesforce Marketing Cloud Benefits
• Andrew Ananth joins Adobe at Digital Project Managers Meetup
• Celerity appoints two new Adobe hires to enhance Adobe skillset
• How to succeed at multi channel campaign management
• How to boost your brand with segmentation and profiling
• Four Reasons to Visit Celerity at Adobe Summit 2017
• What Data Science Means to a Digital Marketer
• How to get closer to your customers with Salesforce marketing automation
• Adobe Summit: Three Key Updates
• How to do personalised marketing successfully
• Celerity to attend Adobe Summit 2017 in Las Vegas
• ExactTarget Marketing Cloud – Salesforce’s secret weapon
• The Single Customer View database: the marketing Holy Grail?
• Optimise your omnichannel marketing strategy this holiday shopping season
• Celerity & Skipton Building Society shortlisted for Best Use of FastStats 2016
• Why marketers should be using propensity modelling
• The story behind our bespoke Adobe add-on and connectors
• Jason Lark talks Marketing Automation with ITProPortal
• Celerity named Econsultancy Top 100 Digital Agency 2016
• Neolane marketing automation: the story
• Back to basics: Data and Storytelling - whose message is it anyway?
• B2B Lead Management with Adobe Campaign
• Customer Experience: The Biggest Team in Business
• Distributed Marketing: 11 Key Benefits to Help Justify the Cost
• Using Adobe Campaign’s Message Center Module
• Celerity to attend Adobe Summit EMEA in London 11th-12th May 2016 as Showcase Sponsor
• Keeping Up With Marketing Trends and Technologies
• ‘Straight 8’ - Eight Tactics to Implementing Distributed Marketing
• Celerity’s Pick Of Black Friday Email Innovation
• How much are marketers spending on targeting the wrong people?
• Celerity wins Loyalty and Relationship Marketing category at the 2015 Data Storytelling Awards
• Skipton Building Society makes new one million member investment
• OFFICE enlists Celerity to connect on and offline customer data for increased sales
• Celerity Shortlisted for Marketing Week Awards
• Celerity Awarded 'Outstanding Contribution' to Europe
• Adobe Summit 2015 Sneaks
• The 5 R’s of Big Data
• Celerity Roundtable: Marketing Automation
• Why The Big Data Phenomenon Is So Wrong
• Relationship: The Most Important Word In Customer Relationship Management
• Celerity Wins Database Marketing Award 2013