“The solution developed and delivered by Celerity has enabled us to create one single marketing view of millions of users that are on the Adobe Campaign Environment. Standardising on Adobe Marketing Cloud enables us to tie information together from all regions and campaigns to develop a richer view of what resonates with individuals, as well as Elsevier customers as a whole. Now that we have one solution – Adobe Campaign – we are confident that we are sending a single, clear message to our customers.”

Henk Jan Gerzee, Elsevier