B2B Lead Management with Adobe Campaign

  • Posted: 10th May 2016
  • Written by:

    Sue Murray, VP Operations, Celerity & Bruce Swann, Senior Product Marketing Manager, Adobe

Technology solutions to support B-2-B marketing to truly leverage the skills and time of your sales reps continues to evolve at increasing speeds in the marketplace.

With potential buyers in the B-2-B space already doing a good amount of research into the products they want to buy before they even speak to a sales rep, it flips the sales process in fundamental ways. Applying the same marketing and sales techniques that are used for B-2-C marketing to B-2-B may not be of much help.

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