Ed McDonald
Sr. Director, Strategic Growth
Celerity IS | Paragon Group
+1 (617) 270-4220
QUICK ASSESSMENT
How mature is your Braze programme?
Takes 60 seconds
No email required to start
Answer 5 questions. 60 seconds. Get your Braze Readiness Score.
5 simple questions
Instant result
Personalised insights
Next steps for your team
QUESTION 1 OF 5
How confident are you that your customer data gives you a reliable real-time view?
Already a Braze customer? Check how good your use of AI in Braze is.
Get your Braze AI Maturity Score and personalized recommendations for FREE!
20+
Years in MarTech
Specialization
150+
Enterprise Implementation
50%+
Avg. faster journey builds
6+
dedicated Braze Engineers
CLIENTS WHO TRUST US
Two decades of enterprise MarTech delivery across regulated industries, complex environments and high-stakes programmes.
OnePay (part of Walmart) · SiriusXM · Goldman Sachs · Lloyds Banking Group · Marks & Spencer · Novo Nordisk · Ulta Beauty · Disney · Delta Dental · Darden · British Gas · NHS
CLIENT SUCCESS STORY
Powering OnePay's engagement engine
Scaling personalised engagement at speed with Braze — from complexity to a programme that ships.
Smarter engagement. 20+ personalized journeys across multiple channels.
Higher velocity. ~5x increase in campaign velocity, fuelling business growth.
AI-powered efficiency. Braze AI used to build, test and optimize faster.
Built to scale. Playbooks, QA and best practices for long-term success.
5x
campaign velocity increase
30-35%
growth in engaged
users
20+
personalized journeys live
One of Braze's largest customers globally
Powering OnePay's engagement engine
Everything on this page fits in a pocket. Send them to yourself before the next session starts.
PDF ·
OnePay × Braze:
the engagement engine
The numbers, the build, and what we would do differently.
PDF ·
Helping Braze customers move from Platform Investment to Business Impact
Marketing operations, lifecycle orchestration, data activation, customer experience, governance and scalable execution
PDF ·
You already have AI in Braze. Are you using it?
Five ways BrazeAI drives value, and where it fits in your program.
WHAT WE DO
Three lanes. Every stage of a Braze programme.
01
Customer Engagement Transformation
Lifecycle strategy, journey design and personalisation frameworks, built to run in Braze
— Maturity assessment and journey mapping
— Segmentation and Canvas architecture
— Offer, content and personalization logic
02
MarTech Modernisation
Clean, unified customer data and an architecture that lets Braze do its job.
— Braze implementation and migration
— Real-time data feeds and identity
— Warehouse, CDP and channel integration
03
Managed Customer Outcomes
A dedicated squad running your programme, sprint after sprint.
— Campaign build, QA and release cadence
— Braze AI adoption across live use cases
— Playbooks, governance and enablement
MATURITY MODEL
Where is your Braze programme today?
Technology, data and people & process have to mature together — or the platform costs money instead of making it. Pick a stage.
Stablize
WHAT THIS USUALLY LOOKS LIKE
WHAT WE WOULD DO FIRST
Campaigns go out, but the data is patchy, releases are manual and nobody trusts the numbers.
Fix the data foundation, set a release cadence, and get a clean view of what is actually live.
FORGE EXCLUSIVE | LIMITED SEATS
A free Braze campaign health check
A read-only review of your Braze workspace, run by the team that delivers it for one of Braze's largest customers.
01
02
03
04
A health score across data, journeys, QA and deliverability.
The ten fixes we would make first, ranked by effort against impact.
An industry benchmark report, sent after the readout.
A 45-minute readout with a senior consultant — not a sales call.
*Terms & Conditions Apply for Free Braze Health Check
We already deliver Braze for OnePay, one of the largest Braze customers in the world. We know how to make the platform perform at scale.
CELERITY IS | THE MARTECH BRAIN OF PARAGON GROUP
1.1bn
Group Revenue
300+
Leading brands
6bn+
Customer experiences a year
26
Countries
Presence
Celerity
The US-headquartered MarTech Centre of Excellence for Paragon Group. Strategy, platform expertise and delivery rigour under one roof.
*Terms & Conditions Apply for Free Braze Health Check
FIND US
TALK TO US
AT FORGE
28–30 September 2026 Fontainebleau, Las Vegas
Find Ed in the Engagement Expo
(C) 2026 Celerity IS, Inc - part of Paragon Group | US & UK
Braze is a trademark of Braze, Inc