NEW EXECUTIVE WHITEPAPER · 2026
Budgets are flat.
The bar for marketing isn’t.
Your CFO now judges marketing on ROI. Your board expects results from AI. Most marketing teams were built for neither.
Our new whitepaper shows the eight capabilities that separate marketing teams that prove their value from teams that get cut, with a scorecard that tells you where to act first.
Free · 22 pages · Built for CMOs, CROs and CFOs
84%
of CMOs now use ROI as their primary metric for budget allocation
30%
report mature AI readiness, while 15.3% of budgets already go to AI
7.8%
of revenue goes to marketing in 2026, effectively flat on 2025
69%
of CMOs say their CEO and CFO back long-term brand spend, down from 80%
Sources: Gartner 2026 CMO Spend Survey; NIQ CMO Outlook 2026. Full references in the whitepaper.
In 22 pages, you’ll know:
01
The 8 capabilities your team needs for 2027
And how today’s roles map onto them.
02
Where AI agents should do the work
And where your people still need to lead.
03
How to speak your CFO’s language
Shared measures with finance, sales, product, IT and legal.
04
Your priority gaps, scored
A self-assessment plus a 90-day plan to pilot and prove value.