Peter Foord
Campaign Developer
I joined Celerity 4 years ago. I’ve always had an interest in new technology and its everyday use, so it seemed like a good fit for me. The marketing industry is always looking for new ways to market to customers, and celerity is using the newest methods to deliver innovative customer experiences.
Coming into the business in mid-2014, through a 12-month customer service apprenticeship within the insight team, I gained on-the-job experience whilst receiving a GCSE equivalent skill that applied to the role. The apprenticeship led to me to understand the wider business and gain skills that can be applied in multiple areas.
I naturally moved up into a Junior Insight Analyst through learning data analysis and an analytics tool called FastStats. I wanted to expand on what I’d learnt from my apprenticeship by taking on a level 3 course. This provided me with both an A-level equivalent skill and the confidence to provide a high standard of service to Celerity’s customers.
Using my customer service skills gained through my apprenticeship, I was able to confidently meet with customers, building relationships and present data analytics findings to generate more work for the business.
When Celerity took on the huge task of delivering campaigns for Sky, extra resource was needed internally to meet the demand. I stepped up to take on the role of Account Manager to work with internal Sky customers, delivering a handful of campaigns each week. The role required good attention to detail and client facing skills to ensure email campaigns were delivered to a high standard.
However, I was eager to take on a technical role, therefore I moved into the campaign services team to build campaigns and learn another new set of skills. I’m currently learning HTML and Adobe Campaign skills, whilst delivering a wide variety of campaigns through multiple channels for William Hill. I look forward to what the years to come will bring at Celerity.
Celerity has a fantastic working environment, the people here are so friendly. It’s relaxed, challenging and rewarding all at the same time! The business encourages and supports training to ensure you can learn to deliver solutions to customers in the best possible way.