Are You Paying for AI You're Not Using? A Braze AI Optimization Audit for Marketing Leaders By Sue Murray Introduction If you're running Braze, you're already paying for a fully AI-enabled customer engagement platform. Intelligent send-time prediction, automated channel selection, generative copy assistance, churn and purchase prediction; it's all in the license most Braze enterprise customers already hold. Here's the uncomfortable part: you might not be using all the AI fun
In the spirit of the new blockbuster movie release of The Odyssey, there are parallels to be drawn between the Sisyphus effect and the task of weekly reporting of Marketing metrics. (To be completely transparent, Chris Nolan left out references to Sisyphus in the new movie as he had to cut somewhere!) But Sisyphus IS discussed in detail in the actual novel, “The Odyssey”. First – a short intro to Sisyphus and the ‘pushing a boulder uphill’ message. Sisyphus is a Greek myth
