Who Do You Call When Adobe Campaign Becomes Mission Critical?

Celerity helped Oregon Community Credit Union operate, optimize & evolve their Adobe Campaign platform grow in lock-step with their business objectives.

THE CHALLENGE

For organizations relying on Adobe Campaign to power customer communications, successful implementation is only the beginning. As marketing programs evolve, new data sources emerge, integrations change and campaign requirements become more sophisticated, organizations need specialized expertise to keep their marketing technology operating effectively, while continually finding new ways to get more value from their investment.

Oregon Community Credit Union (OCCU) needed an Adobe Campaign partner that could work alongside its marketing and technical teams, not simply when something went wrong, but as an ongoing extension of the organization.

THE CELERITY APPROACH

For more than eight years, Celerity served as OCCU's trusted Adobe Campaign consulting partner, providing ongoing expertise across platform operations, development, optimization, integration and enablement.

Rather than operating as a traditional break/fix support provider, Celerity became OCCU's go-to resource for Adobe Campaign, helping them address immediate needs while continually strengthening and evolving its marketing environment.

Celerity's support included:

PROACTIVE PLATFORM SUPPORT

Assessing the Adobe Campaign environment, identifying potential issues and recommending improvements to help OCCU maintain a reliable platform and reduce operational risk.

TROUBLESHOOTING & PROBLEM RESOLUTION

Providing experienced Adobe Campaign specialists who could quickly investigate issues, determine root causes and help OCCU's technical teams resolve challenges.

CONTINUOUS PLATFORM ENHANCEMENT

Developing and optimizing campaigns, workflows, segmentation, data models, reporting and custom functionality as OCCU's marketing requirements evolved.

DATA & INTEGRATION EXPERTISE

Supporting integrations, Adobe Analytics connectivity, ETL updates and other data requirements necessary to enable targeting, triggered campaigns and more sophisticated customer engagement.

 MARKETING ENABLEMENT

Helping OCCU evaluate additional Adobe Campaign functionality, new channels and complex campaign opportunities—and determine how best to put those capabilities to work.

TRAINING & KNOWLEDGE TRANSFER

Developing training based on OCCU's needs and helping its marketing and technical teams build greater Adobe Campaign knowledge and self-sufficiency.

SUMMARY

Celerity helps organizations protect and extend the value of their marketing technology investments long after implementation.

By combining platform expertise, proactive optimization, technical development, integration, training and strategic guidance, Celerity can become an extension of a client's marketing and technology organization, helping keep today's operations running while preparing the platform for what's next.

Metrics:

1. Eight+ years of continuous partnership

2. Number of ACC enhancements/integrations/workflows delivered

75+ Adobe Campaign enhancements, workflows and integrations delivered over the partnership.

3. Reduction in incidents / failures / recurring problems

Reduced critical Adobe Campaign incidents by 45% through proactive monitoring and remediation.

4. Speed of issue resolution

Reduced average resolution time for ACC issues from 2.3 days to under 2 hours.

5. OCCU employees trained / enabled

Developed custom curricula, provided Adobe Campaign and integration training for over 15 staff members, and adapted training plans based on the team's progress.