Our Thoughts

Weighting offers in Adobe Campaign: improve acquisition, retention and loyalty

Customer loyalty in marketing: how to use data to evolve your reward scheme

15th March 2019

Building your Martech Stack: Best-in-Breed or Single Vendor?

31st August 2018

A Glimpse into the Future: How Natural Language Processing Will Change Marketing

Marketing Management: A Decision Theory Approach

Preference Centers: Boost Retention and Increase Engagement

Alleviate Pain Points by Prioritizing Your Marketing Campaigns

Turn Your Adobe Campaign Instance Into a Masterpiece

Best Practices for Ensuring a Successful Email Experience

The Magic Triangle: Embracing Data-Driven Insights to be a More Effective Marketer

27th February 2018

E.N.A.B.L.E – The Framework for Implementation Success

19th February 2018

Best Practices for Using Typology Rules in Adobe Campaign

14th February 2018

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