Like many leading software tools, the price a company will pay for Tealium products is based on specific usage needs. This type of model makes Tealium pricing more accessible, rather than locking customers into larger packages with specifications and features that they might not need.
Tealium allows companies to trial their products for 30 days for free, in order to get a better understanding of exactly how much they will need to use them once fully implemented. With this model, companies generally won’t have to speculate on potential usage and make a large upfront investment, which means that they can spread their budgets further. Tealium cost is more transparent and a more accurate reflection of actual usage, which is the easiest way to ensure users are getting their money’s worth.
Aligning price with use can radically transform technology adoption as its allow vendors to re-evaluate when, where and how a product is used. It’s also useful for companies that might use a product infrequently or need to start off small and slowly grow their usage over time.
How Tealium pricing is calculated
Tealium works by connecting with major analytics platforms like Google Analytics or SiteCatalyst. Tealium pricing is based on the amount of session or event data that Tealium processes via these platforms.
Depending on much sessions or event data there is, Tealium cost falls into different tiers, in ascending order: Bronze, Silver, Gold and Platinum. Each tier represents a different amount of session or event data processed per month and incurs a different cost (Bronze being the lowest cost tier and Platinum being the highest).
For example, Tealium iQ Tag Management usage is tracked via sessions and visits. A session is defined as a series of page requests or, in the case of tags, image requests from the same uniquely identified client. A visit can be considered to have ended when no requests have been recorded in several elapsed minutes.
By comparison, Tealium AudienceStream usage is tracked by events. An event can be classified as a discrete action or class of actions that occurs on a website (e.g. a page view). Events can also be regarded as clicks, form submissions, keypress events, mobile interactions video views and other client-side user actions.
Work with Celerity
At Celerity, we work with brands to determine their requirements for the Tealium Universal Data Hub suite of products. As a certified Tealium solution partner, we advise businesses on the relevant Tealium features that they need, and the potential costs involved.
We use our specialist marketing technology expertise and experience to get companies across all industries on the right track with their customer data. Our services include systems integration, managed services and ongoing support.
To find out more about Tealium pricing and to discuss your enterprise data needs with one of our certified experts, get in contact today.