Lisa Grunbaum

Insight Manager UK

My Role at Celerity

I have worked for Celerity for the last nine years (I know – forever!), starting as a Senior Account Manager, through to managing to the Account Services Team, to heading up the Insight Team.

We are team that is responsible for bringing our customers’ data to life, by finding the stories in the data. I really enjoy my role as there is a magic to realizing why customers behave the way they do, and seeing the patterns emerge in the numbers. As a team we can perform simple campaign selections, data planning, campaign and dashboard reporting, plus of course the cleverer stuff like segmentation, propensity modelling and next best action.

Sometimes I feel like part of the furniture as I have worked at Celerity for so long, but I have enjoyed being part of the journey that the business has been on, inputting into the development and change especially for the Insight Team as we continue to deliver value to our customers.

A Bit About Me

After becoming a mum to Mollie three years ago, my party girl lifestyle has changed! I now enjoy spending my weekends at soft-play (it’s a great way to work out), instead of in nightclubs! And no matter how old I get I still like to wind my windows down on a summer’s day and bang out the garage tunes. I love shopping, especially for clothes and strangely I am always drawn to the color grey – I hope that does not reflect my personality! I have a secret talent for voices, which comes in handy when reading Mollie her bedtime stories – our favorite book has to be Barry the Fish with Fingers! I have one pet, a koi carp called ‘Bianca’, sadly ‘Ricky’ passed away last year.