William Hill backs Celerity for Single Customer Voice Play
- Posted: 30th November 2017
November 30, 2017, Kent – William Hill, the top UK bookmaker, has enlisted marketing technology specialist Celerity to synchronize all Adobe Campaign communications with existing advertising in a new two-year deal.
William Hill has outsourced its Adobe Campaign operate and run services to Celerity to drive efficiencies and improve return on investment from the platform.
A competitive pitch saw Kent-based Celerity win out against five competitors. The first six months of the partnership will include deep-dive discovery sessions with William Hill’s existing marketing teams in Leeds, Gibraltar and Tel Aviv, with a project to transition all campaigns and processes to Celerity running in parallel.
Simon Gatenby, Group Director of Data at William Hill says, “We want to present our customers with the right information, at the right time, on the right devices and truly believe in the power of personalized communications. This partnership will ensure William Hill customers get the best offers available, relevant to the markets they’re interested in, when they’re interested in them.”
Jason Lark, Managing Director at Celerity, comments, “‘Harmony across all channels is very much the Celerity philosophy and one every enterprise needs to get right to ensure they reap the benefits from more loyal and more profitable relationships with their customers in an increasingly competitive market.”
Lark adds, “This component, as well as ensuring the nuts and bolts of synchronized email delivery are properly managed, we will run an improvement program throughout the period of the partnership. This includes strategic consultancy around how William Hill can better optimize its use of Adobe Campaign, improve customer engagement and deliver better results.”
Celerity is a data-driven, technology-focused agency. It has a proven track record in the design, implementation and support of highly dynamic data analysis and marketing automation solutions. Celerity works with leading international clients across a range of sectors and industries and supports brands to combine data and technology to deliver valuable efficiencies, more effective marketing communications and outstanding customer experiences.
For more information, visit: www.celerity-is.com
About William Hill Group
William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing around 16,000 people. Founded in 1934, it is the one of the UK’s largest bookmakers with around 2,375 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products, including lotteries. The Group’s Online business (www.williamhill.com) is one of the world’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their smartphone or tablet, by telephone and by text services.
William Hill US was established in June 2012 and provides land-based and mobile sports betting services in Nevada and is the exclusive risk manager for the State of Delaware’s sports lottery. William Hill Australia is one of the largest online betting businesses in Australia after the Group acquired Sportingbet and tomwaterhouse.com in 2013. It offers sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the London Stock Exchange. The Group generates revenues of $2.3B a year. For more information, visit: https://www.williamhillplc.com/