Using Adobe Campaign’s Message Center Module
- Posted: 13th April 2016
- Written by:
Susan Murray @susanmurray
In some organizations, transactional emails that are sent to customers can look quite a bit different from the designed and branded marketing and promotional communications coming out of the Marketing Department.
This difference can be due to the fact that transactional emails often come out of a company’s operational/back-end systems, or other applications that are maintained by the IT Department. This whitepaper looks at the trend that has seen more and more companies moving the responsibility of the transactional messaging content and deliverability over to be centralized and managed by the Marketing Department; and the benefits of this strategy for stronger customer engagements.