Celerity Wins Loyalty and Relationship Marketing Category at the 2015 Data Storytelling Awards
- Posted: 16th September 2015
16 September 2015, Kent – Celerity, a data marketing and CRM specialist, has been awarded the Loyalty and Relationship Marketing category at Marketing Week’s 2015 Data Storytelling Awards for its ground-breaking work with Spirit Pub Company, a UK-wide hospitality pub and restaurant chain.
Hosted at the Marriott in Grosvenor Square, London, the awards honor leading businesses and individuals that bring together ‘the science of data and the art of storytelling to drive engagement and results.’ Previous winners include major brands such as Channel 4 and Costa Coffee.
Celerity’s relationship with Spirit began in 2013, when Celerity helped them to develop an omni-channel data marketing strategy designed to put the company’s guests at the center of its operations – and assisted the company’s transition to a digitally-optimized business model.
The project entailed building a 360-degree view of customer behavior across all brands, targeting ‘offline’ guests with personalized offers, and launching multi-channel campaigns via social networks, email marketing and mobile. Resulting from this work, Spirit saw widespread and significant improvements in terms of frequency of visit, spend per visit and overall ROI.
Jason Lark, managing director of Celerity, says: “We’re absolutely thrilled to win this prestigious award for our work with industry-leading, Spirit Pub Company. We have relished the opportunity to work with this award-winning brand and are delighted to have added another level of value to their business.”
He adds, “The win, which is no small feat, against fierce competition, is a testament to the great work our teams have done and the great partnership we have with the brand.”
In addition to winning the Loyalty and Relationship Marketing award, Celerity and Spirit Pub Company were nominated in the Real-time Data and Automation, Audience Segmentation, and Personalisation categories.
On hearing the awards announcement, Mark Yates, Senior Digital & CRM Manager of Spirit Put Company says:
“We are delighted to have been recognized by Marketing Week for our work with Celerity. It’s a fantastic achievement from everyone involved to have our CRM & loyalty programs held up as industry leading – in any sector – beating some great brands in the process. Our relationship with Celerity has really grown over the last three years, as have our solutions, and it’s great to see our teams rewarded for all their hard work.”