A Buyer’s Guide to Shopping for a Marketing Automation Platform (MAP)
- Posted: 10th January 2018
- Written by:
Sue Murray, SVP Operations
Successful organizations everywhere are making the move from homegrown or Email Service Provider (ESP) marketing solutions to marketing automation platforms (MAP). Deciding on the right MAP system takes a lot of consideration in terms of the cost of time, money and resources, not only to decide on the technology but more importantly, to implement it in a way that best serves the business in a scalable, cost-effective way.
Celerity has put together the Shopper’s Guide for searching for, vetting and deciding on the right MAP system.
Download the Guide below.