Building Your Marketing Team

  • Posted: 28th April 2016
  • Written by:

    Susan Murray  @susanmurray

A common question that we receive from our clients as we are planning and implementing Adobe Marketing Cloud solutions, is what types of skills do we need to support the Marketing efforts going forward.

Organizations are struggling with this question, as the new skills that were needed 2-3 years ago, are now standard skills, and brand new ones have emerged.

The next generation of marketing resources now need a high degree of technical expertise fused with their marketing domain and industry knowledge. The greater the technical proficiency the better, and the higher the value they provide to the marketing organization.


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