Customers’ expectations have grown. They want to transition between different platforms with little friction and expect the brands they’re interacting with to provide a seamless service.

There are many moving parts to provide such a service, which is why it’s important to consider how you build your marketing technology stack. When building a robust martech stack, you want the best tools in all the right areas (e.g. CRM, analytics, email marketing, social) – and for those tools to play nicely with each other, particularly when it comes to how customer data is shared and used between these tools.

One of the main benefits of the Tealium Universal Data Hub (UDH) is that it boasts 1000+ turnkey integrations with a variety of complementary products in many fields, including CRM, big data and social media.

The products within the Tealium UDH are designed to collect, standardise, enrich, integrate, and activate your data, so that you can most effectively leverage it via client or server-side through seamless integrations. You can build a fully customised martech stack, with the Tealium UDH at the heart of it to ensure the right data is delivered to the right places, at the right times.

Let’s look at some examples of the key Tealium integrations you can take advantage of right away.

Big data and analytics

Effective digital marketing programmes rely on data. Tealium integrates with analytics programs so that you can be sure you’re using all the real-time data that is available.

Some of the big data and analytics tools that UDH integrates with include:

  • Adobe Analytics
  • Google Analytics
  • Celebrus
  • Dynatrance
  • Segment

CRM

One of the most useful Tealium integrations is with your CRM system. These integrations automatically update the data you store about your customers, contacts and campaigns.

Some of the CRM systems that the UDH integrates with include:

  • HubSpot
  • Salesforce CRM
  • Microsoft Dynamics 365

Email

Tealium’s integrations with email marketing programs enable automatic alerts and triggers for actions including new subscriptions, unsubscriptions and order data. With better email integrations, you can streamline your email marketing efforts.

Some of the email marketing systems that the UDH integrates with include:

Search engine marketing

Search engine marketing is a crucial part of any digital marketing strategy. A tight integration with some of the leading search engine marketing tool enables the easier triggering of actions and the sharing of key data points.

Some of the search engine marketing systems that the UDH integrates with include:

  • Google Ads
  • Yahoo Search Marketing
  • Bing Ads

Social

Another critical component of digital marketing is social media advertising – Tealium’s integrations with platforms like Facebook and Twitter allow you to improve data collection, analysis and reporting on ad performance.

Additionally, integrations with social communication channels like Slack allow users to trigger automated messages and other actions.

Some of the social media tools that the UDH integrates with include:

  • Facebook
  • Slack
  • Twitter
  • LinkedIn
  • LINE

Work with a Tealium solution partner

Celerity is a certified Tealium solution partner and we can help you choose the Tealium integrations that will benefit your business the most. We use our award-winning technology expertise and experience to get enterprises on the right track with their CRM, data, and marketing automation strategies.

To find out more about any of the Tealium products, and to discuss your marketing challenges with one of our certified experts, get in contact today.

 

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