Lorenzo Vasini

Chief Growth Officer - Paragon DCX UK

My role at Celerity

My background is in business development, sales growth, digital strategy and coaching to a wide range of companies, from digital agencies, to startups, to large corporations, ultimately improving their bottom line by crafting strategic solutions to their business problems.

I joined Paragon as Chief Growth Officer in 2019, following their acquisition of Celerity, which I co-founded in 2002. Paragon wanted to bring together four agencies in their group into a digital centre of excellence, named Paragon DCX. I am ultimately responsible for Global New Business and Marketing for the DCX division.

A bit about me

I hold a Masters from the University of Life, entering the workplace at aged 18 into one of the UK’s largest direct marketing firms. I joined the board as Group Sales Director at 27, spearheading a move from traditional marketing to digital services. I then co-founded Celerity in 2002, responding to changes in customer data needs, going on to lead their sister digital agency ORM, and eventually taking a Leadership position at one of the world’s largest digital agencies Publicis.Sapient. Alongside this I’ve invested in and advised multiple startups and digital agencies.

Oh and one more thing. I’ve always wanted to create a real product that real people would buy, so I founded a luxury fragrance brand Vaunt, last year, which launched in 2019. You can follow my progress, to see if I can actually pull off what I tell my clients to do!