Georgina Groombridge

Head of Marketing UK

My Role at Celerity

My role as Head of Marketing at Celerity means that I am responsible for managing the company’s in- and outbound marketing efforts and improving brand awareness. I create and deliver the annual marketing strategy and budget for EMEA and North America. Our marketing activity generally takes form through PR, events, awards, internal communications, content marketing and social media.

My responsibilities also extend to bid and pitch management, where I oversee the qualification of new business opportunities, the allocation of resource and the creation of proposals and pitches. As an incredibly sales-focused organisation, we invest a lot of time and resource to ensure our new business teams are able to both tell the right story and be well practised at delivering it.

A Bit About Me

At work, I am probably best known for being career focused and ambitious – I put a lot of time into my role and development. I read a lot of books and lifestyle blogs and I thoroughly enjoy a discussion on politics and public affairs – even if it just comes from listening to LBC on the drive to work!

Outside of work, I spend time with friends trying new bars and restaurants in London. I love travelling the world too, and try to tick off at least four new cities or countries a year. My guilty pleasure, which most people don’t expect, is trash TV – namely Don’t tell the Bride. I just can’t get enough!