What is Adobe Sensei?
- Posted: 21st October 2019
Your company is already generating a wealth of customer data every day. From views on your website and mobile app to your article and white paper engagement stats, your company gathers information every time someone interacts with it online. There are valuable insights buried in the abundance of data.
Adobe Sensei is an artificial intelligence (AI) tool which integrates with the Adobe Experience Cloud – it’s designed to collapse the time between marketing ideation and execution. Sensei seamlessly connects to all of Adobe’s cloud services, and it can help you create better marketing experiences for your customers.
Sensei enhances the marketing workflow. It’s a relatively recent addition to Adobe’s line-up, and they are continuously developing and improving it. Eventually, Sensei will add value to every step of the Adobe Experience Cloud. Here are a handful of the features it offers today:
Intelligent image discovery and manipulation
Adobe Sensei AI can automatically recognise images in your Adobe Creative Cloud media library and suggest tags. Sensei also identifies elements within images, such as faces and buildings. That makes it easy for you to categorise and search, so you can find the right image when you need it.
Sensei adds intelligent dynamic media capabilities to Adobe Experience Manager, allowing marketers to automatically create high-quality images and graphics which adjust according to screen size, resolution, and internet bandwidth. Smart imaging detects these factors and adjusts the file size to ensure quick loading at any bandwidth. Meanwhile, smart crop detects the focal point of an image and crops accordingly, ensuring that the subject is always sharp and centre stage, regardless of the size and shape of the user’s screen. All these tools combine to provide responsive images for every platform, with minimal effort.
Content creation and personalisation
When writing content, Adobe Sensei analyses the text to determine the tone of the document and then surfaces the most relevant sentences to summarise it. It can even search your existing document library for white papers which cover similar content.
Sensei also changes the way you interact with paper documents. Simply take a photo on your mobile device, and Adobe Sensei AI automatically converts it into a fully editable digital text – it will even match the fonts.
Sensei works with Adobe Marketing Cloud solutions to analyse data from past campaigns so your business can make informed marketing decisions. It can offer suggestions about the perfect time to increase your advertising spend and what channel to focus on. Sensei looks out for unusual trends on your website, like frequently abandoned carts, alerts you, and then attempts to determine the cause.
Adobe even added Sensei features recently which automatically personalise articles for individual readers. It can customise elements such as the phrasing of the content and the design of the page to best suit the customer’s predicted taste.
Quick form filling
Nobody will ever be thrilled to fill in a form, but there are steps a company can take to ensure that their forms – whether for communication, passing information, or completing transactions – are as painless an experience as possible. A poor form experience can be frustrating for customers, and often results in abandonment, especially with PDF forms.
Sensei’s Automated Forms Conversion feature allows companies to automatically transform PDF forms into a website-like experience. This technology uses image recognition to identify fields and convert them into their functional equivalents within a much more straightforward interface – on both mobile and desktop.
Work with certified experts
Are you looking for ways to maximise your customer data and generate better marketing results?
Celerity is a certified solution partner for the Adobe Marketing Cloud (with an Adobe Campaign specialism), Salesforce Marketing Cloud, and Tealium Universal Data Hub. For an initial consultation, contact us today.