The concept of Distributed Marketing has been around for a while now, and what can immediately come to mind is that of a “Corporate Marketing Group” needing to work closely with a ‘Franchise Model’ to help them market at the local level.
But Distributed Marketing business models can be quite a bit broader today with organizations having global relationships, deep partner channels and in general a wider ecosystem of cooperative players. Thus, over the past five years, many of the largest Marketing Cloud technology vendors have been aggressively constructing and rolling out platform solutions to meet the demands of the new and varied Distributed Marketing models. This whitepaper looks at the concept of Distributed Marketing and eight ways to implement it.
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