Skipton Building Society makes new one million member investment

  • Posted: 19th August 2015

19 Aug 2015, Kent – Skipton Building Society has partnered with data marketing and CRM specialist Celerity Information Services to improve marketing automation, member retention and acquisition.

“Skipton’s 162-year heritage is rooted in member participation – keeping our members involved and informed is a priority. This means providing high quality, timely and consistent communications,” says Rebecca Allsop, head of customer strategy and planning at Skipton Building Society.

“Celerity’s bespoke integrated customer relationship management and marketing automation solutions enable us to move away from labour-intensive and time-consuming manual processes and improve our marketing efficiency by 90 per cent. We have reduced the time taken to develop and deliver a bespoke cross-channel marketing campaign from 17 days to two.

“As a proud mutual, deepening the relationship we have with our members is a priority for us. We want to support our members at key stages in their lives and this can only be achieved through delivering personalised and relevant communication at the right time, in the right way,” Allsop adds.

Jason Lark, managing director at Celerity comments: “Skipton came to us seeking ways to move beyond basic customer communication. Working with the Society’s established Single Customer View we integrated a bespoke FastStats and Adobe Campaign solution to bring Skipton into the digital age without compromising the company’s core values and holistic approach to member engagement.”

Celerity’s solution enables Skipton to streamline 150 million rows of customer data and effectively communicate with individual customers from every department and retail unit at the building society.

Lark concludes: “We are delighted to add an award-winning financial services brand to our customer portfolio. We are particularly pleased to work with a company that is so focused on delivering an exceptional customer experience – we are confident that we can help them build on their success.”

About Celerity

Celerity is an award-winning, data-driven marketing agency and systems integrator. It has a proven track record in the design, implementation and support of highly dynamic data analysis and marketing automation solutions.

Celerity works with leading international clients across a range of sectors and industries, including retail, charity, food and drink, hospitality, automotive and gambling. It supports brands to combine data and technology to deliver valuable efficiencies, more effective marketing communications and outstanding customer experiences

About Skipton Building Society Group

Skipton is the UK’s fourth largest building society, with over 820,000 members, £17bn of assets and a national presence represented by its network of 95 branches and three agencies. It heads the Skipton Building Society Group, whose subsidiary companies include Skipton International Limited, significant interests in estate agency and related businesses (through the Connells group), Skipton Financial Services (SFS) and an investment portfolio.

Skipton has been declared the Best National Building Society 2014 by What Mortgage, Best Service from a Buy to Let Mortgage Provider for 2014 at the Business Moneyfacts awards and Best Junior/Children’s Savings Provider for 2013/2014 at The Personal Finance awards. In 2014 Skipton also scooped the Savings Innovation Award at the Savings Champion Awards 2014 and was highly commended in the Best Fixed Rate ISA Provider and Best Children’s Account Provider. The Society was highly commended at the 2014 What Mortgage Awards in the Best Tracker Mortgage Provider award.