An overview of key Salesforce Marketing Cloud features
- Posted: 3rd May 2019
Salesforce Marketing Cloud (formerly known as ExactTarget) help brands execute every element of their digital marketing strategy. Salesforce is recognised as one of the world’s most powerful one-to-one digital marketing platforms and is used by some of the world’s most innovative brands.
Salesforce Marketing Cloud allows companies to personalise customer experiences across every channel using a combination of tools, which include:
- Journey Builder
- Email Studio
- Data Studio
- Social Studio
- Advertising Studio
- Mobile Studio
- Interaction Studio
- Salesforce DMP
The wide range of Salesforce Marketing Cloud features enables brands to do everything from basic email marketing to sophisticated cross-channel campaign management.
Want to find out which features are the most relevant for your business needs?
Here’s a brief explanation of each of the key Salesforce Marketing Cloud features.
Salesforce Marketing Cloud Journey Builder connects every step that a customer goes through in the build up to making a purchase, as well as long-term loyalty building activities. It collects data from email, mobile, advertising and the web, allowing you to create a Single Customer View (SCV).
Salesforce Marketing Cloud Email Studio helps you get the best ROI from email marketing. It lets you create targeted one-to-one email communications at scale, with end-to-end campaign development and sophisticated content delivery capabilities.
Salesforce Marketing Cloud Data Studio allows marketers to find new audiences and activate data with easy integration into other channels. It has a user-friendly interface that makes it easy for everyone to use.
Salesforce Marketing Cloud Social Studio is an all-in-one social media marketing and management tool. It helps to connect social data to marketing activities by turning it into a digital focus group. It allows you to drill into particular topics and individual posts to gather market intelligence and creates a single view of each customer’s interactions. It streamlines social media processes and allows for engagement management at scale, helping to provide customer services across all channels.
Salesforce Marketing Cloud Advertising Studio activates customer data to power digital advertising across Facebook, Google, Instagram, Twitter, mobile, and display. It helps you manage ad campaigns at scale, allowing them to be launched directly from Journey Builder.
Salesforce Marketing Cloud Mobile Studio helps you create and send highly targeted mobile messages. It allows you to target your audience, automate message delivery, and analyse and track engagement.
Salesforce Marketing Cloud Interaction Studio helps you coordinate online and offline customer experiences with real-time interaction management. It helps you guide your customers along the appropriate purchasing journey and connects to offline interactions like call centre and ATMs.
Salesforce Data Management Platform
Salesforce Data Management Platform (DMP) helps to create a complete customer profile as it updates in real-time in accordance with new data signals and sources. It’s a holistic platform that helps power insights across advertising, content and commerce.
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