The issue of online abandoned carts is an enormous problem for both marketing and sales across virtually every industry. To understand what is at stake, close to $4 Trillion a year in sales are left in carts by consumers. If just a small amount of those carts were won back, imagine the revenue gains that could be achieved.
Check out Celerity’s write-up that provides steps to reduce the occurrence of abandoned carts on your site, and for those abandoned carts that do roll through, what campaigns can be run to encourage customers to convert their carts into purchases.
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