How Skipton Building Society exceeded ROI projections by 250% with Adobe Campaign
For more than 160 years, Skipton Building Society (SBS) has kept customers at the heart of its mission. In our next webinar hear SBS’s transformational story, and discover how they exceeded ROI projections by 250% with Adobe Campaign.
“Using our old manual processes, we would have needed 11 full-time employees (FTE)s to deliver the campaign volumes achieved with just two FTEs using Adobe Campaign.” – Rebecca Allsop, Head of Customer Strategy and Planning, Skipton Building Society
What you can expect to take away from watching this on demand webinar:
- SBS’s implementation process with Adobe Campaign
- How automation dramatically influenced ROI
- The results due to Adobe Campaign optimisation & operational changes
- Why Omnichannel personalisation is what they are working towards now