Connecting the Customer Journey Online and Offline for Better Experience

Delivering the best customer experience is something that we all strive for. By integrating Adobe Campaign and Tealium, you can provide a more powerful and real-time customer journey experience, allowing you to match communication strategies with customer expectations at each stage of the journey.

This whitepaper will provide a better understanding on how to connect the customer journeys online and offline as well as what’s involved in the integration. It also includes ‘Defining Audiences’ and ‘Passing Data’ as well as use cases from organisations in the gambling and retail sectors.