<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Celerity]]></title><description><![CDATA[Celerity]]></description><link>https://www.celerityparagon.com/thoughtleadership</link><generator>RSS for Node</generator><lastBuildDate>Tue, 04 Aug 2026 01:56:02 GMT</lastBuildDate><atom:link href="https://www.celerity-is.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Are You Paying for AI You're Not Using? A Braze AI Optimization Audit for Marketing Leaders ]]></title><description><![CDATA[Are You Paying for AI You're Not Using? A Braze AI Optimization Audit for Marketing Leaders  By Sue Murray Introduction If you're running Braze, you're already paying for a fully AI-enabled customer engagement platform. Intelligent send-time prediction, automated channel selection, generative copy assistance, churn and purchase prediction; it's all in the license most Braze enterprise customers already hold. Here's the uncomfortable part: you might not be using all the AI functionality....]]></description><link>https://www.celerity-is.com/post/are-you-paying-for-ai-you-re-not-using-a-braze-ai-optimization-audit-for-marketing-leaders</link><guid isPermaLink="false">6a6b963f5cf1d22b8d7304d1</guid><pubDate>Thu, 30 Jul 2026 18:24:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2278f3_0c0e08f374284263ab1083b07143f7d7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>helenidaly8</dc:creator></item><item><title><![CDATA[The Sisyphus Effect and Marketing Reporting]]></title><description><![CDATA[In the spirit of the new blockbuster movie release of The Odyssey, there are parallels to be drawn between the Sisyphus effect and the task of weekly reporting of Marketing metrics.  (To be completely transparent, Chris Nolan left out references to Sisyphus in the new movie as he had to cut somewhere!) But Sisyphus IS discussed in detail in the actual novel, “The Odyssey”.  First – a short intro to Sisyphus and the ‘pushing a boulder uphill’ message.  Sisyphus is a Greek mythological king...]]></description><link>https://www.celerity-is.com/post/the-sisyphus-effect-and-marketing-reporting</link><guid isPermaLink="false">6a690afe1e925de49c5bb79a</guid><category><![CDATA[Thought Leadership]]></category><pubDate>Tue, 28 Jul 2026 20:16:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2278f3_b08385e655d0461285a54ad263929c4e~mv2.png/v1/fit/w_1000,h_994,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>helenidaly8</dc:creator></item><item><title><![CDATA[Pharma Case Study: Adobe Campaign Classic to AJO Migration]]></title><description><![CDATA[Context A global pharmaceutical company had a strategic goal to elevate physician and patient engagement through a comprehensive...]]></description><link>https://www.celerity-is.com/post/pharmacasestudy</link><guid isPermaLink="false">67cb307d75fc64e2e3726510</guid><category><![CDATA[AJO]]></category><category><![CDATA[Adobe Campaign]]></category><category><![CDATA[Migrations]]></category><pubDate>Fri, 07 Mar 2025 18:08:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_bd6497ded9a241cd8092c1f6d1b48e6b~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sue Murray</dc:creator></item><item><title><![CDATA[Unlock your competitive edge with AEP and AI.]]></title><description><![CDATA[Business has never been more competitive than it is today. Consumers across every industry have more choice than ever before in where,...]]></description><link>https://www.celerity-is.com/post/aep-ai-modeling</link><guid isPermaLink="false">6721040c7011d7c34989775d</guid><pubDate>Tue, 29 Oct 2024 15:54:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/640170_15d675e4fc574375bad67ad524297732~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jon Ashley</dc:creator></item><item><title><![CDATA[Jumpstart Your AJO Implementation With Playbooks]]></title><description><![CDATA[In Adobe Journey Optimizer (AJO) you have the option to turn on ‘Playbooks’ as part of your setup.  AJO Playbooks are pre-built,...]]></description><link>https://www.celerity-is.com/post/jumpstart-your-ajo-implementation-with-playbooks</link><guid isPermaLink="false">66c8b7f556e5cf0553a2afe1</guid><pubDate>Fri, 23 Aug 2024 16:27:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_9fe8707a848942fa813ecd4cfee71e9c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Meet Adobe's game-changing AI Assistant that's transforming enterprise marketing teams]]></title><description><![CDATA[Five years ago, Adobe rolled out the Adobe Experience Platform (AEP). The goal was to unify data across digital and enterprise silos and...]]></description><link>https://www.celerity-is.com/post/meet-adobe-s-game-changing-ai-assistant-that-s-transforming-enterprise-marketing-teams</link><guid isPermaLink="false">66c6438a8ae42ab8c3762d07</guid><pubDate>Wed, 21 Aug 2024 19:46:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_1ff79e0e73c847f49f1f3794404c9dc7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Why Companies Are Migrating to AEP]]></title><description><![CDATA[Celerity has been working with Adobe’s Campaign Management (ACC) market-leading solution for over 15 years.  In the last 2 years, Adobe...]]></description><link>https://www.celerity-is.com/post/why-companies-are-migrating-to-aep</link><guid isPermaLink="false">66be1cac9c0281b6ab2fd99c</guid><pubDate>Thu, 15 Aug 2024 15:24:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_50d3e2e8b9c84a198edfe6b20aa69632~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Intro to Adobe Experience Platform]]></title><description><![CDATA[In today's digital age, businesses constantly strive to improve customer experiences to stay competitive and relevant. Adobe Experience...]]></description><link>https://www.celerity-is.com/post/intro-to-adobe-experience-platform</link><guid isPermaLink="false">66bcfaae06e55e9bd14c2fd2</guid><pubDate>Wed, 14 Aug 2024 18:45:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_d38a8de8cd894aca94d67537b483d96f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Capitalizing on AEP's Potential]]></title><description><![CDATA[In the age of data-driven decision-making, businesses are constantly seeking ways to harness the full potential of their data. This quest...]]></description><link>https://www.celerity-is.com/post/capitalizing-on-aep-s-potential</link><guid isPermaLink="false">66bcd809000950822276dfaa</guid><pubDate>Wed, 14 Aug 2024 16:19:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_912fea50bc684959923fd174d5291a52~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Unlocking Business Potential with Adobe RTCDP]]></title><description><![CDATA[In today's market, data drives decisions and is paramount to success. Data sources in a digital world are constantly growing and shifting...]]></description><link>https://www.celerity-is.com/post/unlocking-business-potential-with-adobe-rtcdp-1</link><guid isPermaLink="false">66aa4bc5ae6fba3aac91f01e</guid><category><![CDATA[AJO]]></category><pubDate>Wed, 31 Jul 2024 14:36:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_78c0c34e50cc42b593ffa099adeec81e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Colin McEvily</dc:creator></item><item><title><![CDATA[Advantages of Adobe's Customer Journey Analytics]]></title><description><![CDATA[Adobe’s Customer Journey Analytics (CJA) application is a powerful tool to help you analyze and measure the customer experience across...]]></description><link>https://www.celerity-is.com/post/advantages-of-adobe-s-customer-journey-analytics</link><guid isPermaLink="false">66aa47295a874727d15992df</guid><pubDate>Wed, 31 Jul 2024 14:17:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_9f1dbc1d05b14808bf3e50da45cb708f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Building Your Business Case for Adobe Journey Optimizer]]></title><description><![CDATA[Adobe Journey Optimizer is an important part of the Adobe Experience Cloud platform for delivering scheduled multi-channel campaigns and...]]></description><link>https://www.celerity-is.com/post/building-your-business-case-for-adobe-journey-optimizer</link><guid isPermaLink="false">66aa4594d3f51fb4411e0c46</guid><category><![CDATA[AJO]]></category><pubDate>Wed, 31 Jul 2024 14:13:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_38b921ea97ee47128ae474ceec63281e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Integrating the SMS Channel Into Your Marketing Campaigns ]]></title><description><![CDATA[SMS is a remarkable marketing medium to instantly reach and connect with your subscribers with mass personalized delivery, text...]]></description><link>https://www.celerity-is.com/post/integrating-the-sms-channel-into-your-marketing-campaigns</link><guid isPermaLink="false">65d4c5afeb1f0e9106ab362e</guid><category><![CDATA[Adobe Campaign]]></category><category><![CDATA[AJO]]></category><pubDate>Tue, 20 Feb 2024 15:31:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_853b79445c074ed49fa768baa1c37540~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Integrating Your Webinar Software to Adobe Campaign]]></title><description><![CDATA[You can easily and seamlessly connect your webinars to your active Adobe Campaigns.  Let Celerity help you connect your webinar...]]></description><link>https://www.celerity-is.com/post/integrating-your-webinar-software-to-adobe-campaign</link><guid isPermaLink="false">65d4b656db5d4c4296ca7a32</guid><category><![CDATA[Adobe Campaign]]></category><pubDate>Tue, 20 Feb 2024 14:32:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_f0a590b95bc54192bb9ce03c89395801~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Customer Journey Analytics Versus Adobe Analytics]]></title><description><![CDATA[Adobe Analytics and Customer Journey Analytics serve different purposes within Adobe's suite of marketing and analytics tools. Here are...]]></description><link>https://www.celerity-is.com/post/customer-journey-analytics-versus-adobe-analytics</link><guid isPermaLink="false">65bd45a3cd5bd31e980fddcf</guid><pubDate>Fri, 02 Feb 2024 19:46:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_9f0ace2db1c84f69aa2c6e85489db371~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[24 Tips for Surviving the ‘24 Adobe Summit]]></title><description><![CDATA[The annual Adobe Summit is one of the more amazing technology conferences each year. Scheduled from March 25 to March 28 in Las Vegas,...]]></description><link>https://www.celerity-is.com/post/24-tips-for-surviving-the-24-adobe-summit</link><guid isPermaLink="false">65bae0a8e9605974bbf3c6ee</guid><pubDate>Thu, 01 Feb 2024 00:12:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_a9c524341ee24788b343153c19625b57~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Migrating from Adobe Campaign Standard to Adobe Campaign V8?]]></title><description><![CDATA[Adobe Campaign Standard and Adobe Campaign Classic are both industry-leading applications that offer businesses the ability to automate...]]></description><link>https://www.celerity-is.com/post/migrating-from-adobe-campaign-standard-to-adobe-campaign-v8</link><guid isPermaLink="false">65b913f1270dc2ee99faee66</guid><category><![CDATA[Adobe Campaign]]></category><pubDate>Tue, 30 Jan 2024 15:31:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_3fdd687d536c478db6b64401b1b2c23f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Our LearningLabs Training Services]]></title><description><![CDATA[Celerity’s LearningLabs unique Adobe Marketing Stack training services enable you to grow your team’s knowledge base, support...]]></description><link>https://www.celerity-is.com/post/our-learninglabs-training-services</link><guid isPermaLink="false">65aab5bf2dd0c2b7e15223ef</guid><pubDate>Fri, 19 Jan 2024 17:58:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_16b177042b67458ba7dbf89cc3251175~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Celerity's Migration Accelerator Product for Adobe Campaign]]></title><description><![CDATA[Slash Costs and Time to Migrate Your Marketing Automation Platform. Celerity’s latest product, Migration Accelerator, is an easy-to-use...]]></description><link>https://www.celerity-is.com/post/celerity-s-migration-accelerator-product-for-adobe-campaign</link><guid isPermaLink="false">659837b9b3f548c769dce9fd</guid><category><![CDATA[Adobe Campaign]]></category><pubDate>Fri, 05 Jan 2024 17:16:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_269b28f6664f46c0986f1b7728ebc944~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item><item><title><![CDATA[Celerity's Calibrator Product for Adobe Campaign Monitoring]]></title><description><![CDATA[Celerity’s newest product, the ‘Calibrator’ is designed to scan your Adobe Campaign production instance, analyze all your workflows, and...]]></description><link>https://www.celerity-is.com/post/celerity-s-auditor-product-for-adobe-campaign</link><guid isPermaLink="false">6596d130527785d0cfd33ba0</guid><category><![CDATA[Adobe Campaign]]></category><pubDate>Thu, 04 Jan 2024 15:44:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d092b9_014f3af7ea794313905f4da8d263145e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>suemurray166</dc:creator></item></channel></rss>