Turn insight into action
Why Adobe Analytics? We know that not every business operates in the same way, or has the same needs. However, we also know that most businesses have huge amounts of valuable customer data that, for one reason or another, is going to waste. If you’re tired of making important customer decisions based on gut-feelings rather than fact, it may be time to consider what Adobe Analytics can do for you.
Adobe Analytics, formerly Omniture SiteCatalyst, is a leading solution for applying real-time analytics and detailed segmentation across all marketing channels. The platform helps clients deliver better customer experiences by providing real time insight into the performance of marketing initiatives. As a result, clients are better able to refine and tailor personalised marketing campaigns and digital experiences across every channel.
After purchasing Omniture in 2009, Adobe rebranded SiteCatalyst as Adobe Analytics, an integral component of the renowned Adobe Marketing Cloud. The platform comprises key marketing tools which, when combined, give enterprise clients the complete view they need to make intelligent, customer-focused marketing decisions:
- Predictive intelligence: use advanced analytics to understand your customers’ current and future activities.
- Single view (360-degree) customer analysis: build detailed single customer profiles and start developing more personalised experiences.
- Cross-channel attribution: discover how customers are interacting with each of your channels, from acquisition to conversion.
Beyond website analytics, Adobe Analytics can also measure and analyse engagement with your mobile apps and video, making it essential for businesses looking to expand customer touchpoints.
Understand your Adobe Analytics needs
Our expertise in Analytics means our team can help you discover the power that new insight can bring to your business. We can help you understand the entire customer journey and ensure you are working from a single customer view when making decisions around digital marketing and campaign messaging. Clients are able to deliver relevant marketing content to their customers at the right times, for the right reasons.
We work with businesses at every stage of the Adobe Analytics journey. If you’re just getting started, we’ll help you determine the best implementation to help you get the most out of your customer data. And if you’re an experienced user looking for support, we’ll help you discover how to get more out of your investment.
With our wider offering around complementary Adobe Marketing Cloud products, including Adobe Campaign and Adobe Experience Manager, we can also provide expert consultancy and integration services to ensure you have control over all of your data-driven marketing efforts.
Data-driven, customer-focused marketing
The Adobe Analytics platform helps create a holistic view of business activities by transforming customer interactions into insights. With simple and interactive dashboards and reports, a user can manage and share real-time information which helps identify issues, discover opportunities and measure KPIs.
Through enriched customer profiles, brands can better understand individuals and present more personalised experiences. Understand how your paid, owned and earned media really drive your business. Use algorithmic attribution to determine the impact of each marketing touch-point and how your customers are moving from acquisition to conversion.
To find out more about Adobe Analytics (formerly Omniture SiteCatalyst) and/or discuss your marketing challenges with one of our Adobe certified experts, get in contact today.