Commercially focused and actionable insight
Our insight team support brands with the collection, analysis and interpretation of data to provide actionable insights. We give our clients visibility into their audiences; what are their individual preferences, their motivations, desires and aspirations. We help them to understand what triggers certain behaviours and how to predict actions before they happen.
Once this understanding is provided, the insight can be used to affect change in behaviour for mutual benefit. This could be as simple as better targeting of cross and up sell offers based on insight into individual motivators, or targeted messages to customers who are acting as if they are about to lapse. The insight can be used to improve customer acquisition and retention and to increase customer lifetime value.
An award-winning insight team
Through our unequalled ability to gather and detail client requirements, we can deliver bespoke, scientific analysis techniques that give brands control of their campaign efficacy. Whether you need a one-off segmentation project or a partner to provide on-going insight support to complement your in-house team; our award-winning insight team effortlessly convert data into intelligence to help you drive decisions and promote meaningful communication with your customers.
Looking for technologies? Check out our analytics platform partners.